Case study / Window Graphics
Equinox full window graphics in Kensington
Full-window graphics installed across the Equinox Kensington frontage for the Commitment collection and a vivid “It’s not fitness. It’s life.” campaign.
What the photography shows
ORIGINAL WORK.
RECORDED ON SITE.
The Equinox frontage was transformed through two full-window campaign treatments. “Commitment — A Collection by Equinox” uses large monochrome photographic compositions divided accurately across mullions and glazing panels. A later “It’s not fitness. It’s life.” treatment pairs vivid, fluid colour artwork with restrained black Equinox logo windows. Permanent vertical identity panels between the displays maintain a consistent rhythm across the long stone façade.
Visible details
- Full-window printed campaign graphics
- Large monochrome photographic artwork
- Artwork divided across individual glazing panels
- Commitment collection campaign typography
- Matching Equinox identity panels
- Exterior-facing installation across the complete frontage
- Vivid full-colour “It’s not fitness. It’s life.” campaign artwork
- Black window coverage with white Equinox logo lettering
Photographed result
Both installations create cohesive, high-impact campaigns across the full Kensington frontage. The monochrome Commitment imagery and the later high-saturation artwork provide contrasting campaign expressions, while the black logo windows, dark frames and repeated Equinox identity panels preserve a consistent branded sequence along the street.
Original project photography
THE COMPLETED
INSTALLATION.
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