Case study / Window Graphics

A frontage with presence

Seasonal retail window graphics using bold sale messages, gift-wrap artwork and full-height branded compositions.

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LONDON

What the photography shows

ORIGINAL WORK.
RECORDED ON SITE.

These photographed retail campaigns show how window graphics can give a frontage a strong temporary identity without rebuilding the shopfront. Black Friday artwork combines a large central “Big Sale” message with circular promotional stickers positioned around the glazing. The Christmas treatment turns an entire window into a wrapped present using a red ribbon, bow and gift tag, while the Look & Feel graphics demonstrate another approach built around full-height branded shapes and colour.

Visible details

Printed promotional window graphics
Large-format sale message for distance visibility
Coordinated circular Black Friday window stickers
Full-height red ribbon and bow artwork
Gift-tag detail integrated into the Christmas composition
Campaign layouts adapted to different glazing proportions

Photographed result

Each treatment uses the glass as an active part of the retail display. Large shapes remain readable from outside, smaller campaign elements repeat the message across the frontage, and transparent areas preserve views into the store. The collection demonstrates how seasonal graphics can change the character of a frontage while working around doors, frames, displays and existing signage.

Original project photography